Privacy Policy
Last Updated: January 2026
Chase Sporting Images Ltd ("we," "us," "our," or "Company") operates chasesportingimages.co.uk (the "Website"). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our Website.
Please read this Privacy Policy carefully. If you do not agree with our policies and practices, please do not use our Website. By accessing and using chasesportingimages.co.uk, you acknowledge that you have read and understood this Privacy Policy.
Information We Collect
We collect information in the following ways:
- Personal Information: When you voluntarily provide it, such as your name, email address, and contact details through contact forms, newsletter subscriptions, or enquiries.
- Technical Information: Including your IP address, browser type, operating system, referring URLs, and pages visited.
- Cookies: Small data files stored on your device to recognise you and enhance your experience.
- Usage Data: Information about how you interact with our Website, including click patterns, time spent on pages, and navigation behaviour.
How We Use Information
We use the collected information for the following purposes:
- Conducting analytics to understand Website traffic and user behaviour
- Tracking affiliate conversions and performance metrics related to casino and betting site referrals
- Improving Website functionality, content, and user experience
- Responding to your enquiries and providing customer support
- Sending newsletters and promotional communications (with your consent)
- Complying with legal obligations and preventing fraud
Cookie Policy
Our Website uses the following types of cookies:
- Essential Cookies: Necessary for Website functionality, security, and navigation.
- Analytics Cookies: Used to track user behaviour and Website performance (e.g., Google Analytics).
- Affiliate Tracking Cookies: Used to track referrals to casino and betting sites and measure conversion rates.
- Marketing Cookies: Used for targeted advertising and remarketing purposes.
You can control cookies through your browser settings and opt out of non-essential cookies at any time. Most browsers allow you to refuse cookies or alert you when cookies are being sent. Please note that disabling cookies may affect Website functionality.
Third-Party Links
Our Website contains links to third-party casino, betting sites, and affiliate partners. We are not responsible for the privacy practices, content, or policies of these external websites. We strongly encourage you to review the privacy policies of any third-party site before providing personal information or engaging in transactions.
Our inclusion of links does not constitute endorsement of these sites, and we have no control over their data collection, use, or security practices.
Your Rights
Under the UK General Data Protection Regulation (GDPR) and the Data Protection Act 2018, you have the following rights:
- Right of Access: You may request a copy of the personal data we hold about you.
- Right to Rectification: You may request that we correct inaccurate or incomplete data.
- Right to Erasure: You may request deletion of your personal data (subject to legal exceptions).
- Right to Restrict Processing: You may request that we limit how we use your data.
- Right to Data Portability: You may request your data in a portable format.
- Right to Object: You may object to certain processing activities, including direct marketing.
To exercise any of these rights, please contact us using the details below.
Data Retention
We retain personal information only for as long as necessary to fulfil the purposes for which it was collected, or as required by law. Generally:
- Personal information from contact forms is retained for 24 months unless ongoing communication is required.
- Analytics and usage data is retained for up to 26 months.
- Affiliate tracking data is retained for up to 13 months or as required by affiliate partners.
- Email subscribers' data is retained until unsubscription.
You may request deletion of your data at any time, subject to legal retention obligations.
Contact Us
If you have questions about this Privacy Policy, wish to exercise your rights, or have concerns about our data practices, please contact us:
Email: privacy@chasesportingimages.co.uk
Website: chasesportingimages.co.uk
We will respond to your request within 30 days, in accordance with GDPR requirements.
Note: This Website is intended for users aged 18 and over. We do not knowingly collect data from minors. If we become aware that a minor has provided personal information, we will delete it immediately.